marketo Certificate Exams

Popular marketo Certificate Exams

Find out the most popular marketo certificate exams

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About marketo

Headquartered in San Mateo, California, Marketo, Inc. is an American software company. It is a subsidiary of Adobe Inc., which bought the company in 2018. The company designs, develops, and sells marketing automation software for account-based marketing and other marketing services. Some of these other marketing services include SEO and content creation. In addition, Marketo supports big companies and small businesses across different industries, from higher education to technology. The company was founded by Phil Fernandez, Jon Miller, and David Morandi, who all worked in Epiphany. They created the company while seeking to help their chief marketing officers and their teams demonstrate their return on investment (ROI) of their marketing program. And thus, they founded Marketo in 2006. Later on, the company continued to grow and was purchased by Adobe for a price tag of 4.75 billion US dollars. The first product of Marketo was the Marketo Lead Management, introduced in 2008. It was followed by other products like the Marketo Sales Insight in 2009 and Marketo Revenue Cycle Analytics, introduced in 2010. 

Marketo offers certifications to individuals who are interested in mastering their products. After getting Marketo certified, individuals and professionals are eligible to join an elite group of marketing professionals. Marketo primarily has three certification schemes that it offers to the candidates. They are the Marketo Certified Associate, Marketo Certified Expert, and Marketo Specialization certificates. For the Marketo Certified Associate, individuals need to demonstrate their skills and knowledge of general concepts of marketing, marketing automation, and basic email marketing tactics with Marketo. It is an entry-level Marketo certification. The Marketo Certified Expert is the next step in the individuals' career path trying to master Marketo. This certification helps individuals to showcase their in-depth Marketo skills and proficiency to pass. The specialization certificates of Marketo validates the skills in critical functional areas of Marketo like web personalization, account-based marketing, etc.

All marketo Certificate Exams

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